It is not as simple as it would seem to launch a franchise. It is a concept that can be abused and therefore necessitates a lot of collaboration between the franchisor and the franchisees. A franchise is a business whereby the owner licenses its operations along with...
Franchising first appeared mainstream in Nigeria in 1951 when the Nigerian Bottling Company acquired the right to sell Coca Cola products and leverage the brand’s strength to monopolise the beverage market. The Nigerian Franchising sector is considered to be in...