Betting is legal in Nigeria[i]. It was reported in the year 2021 that the projected number of Nigerians who bet will hit 95.1 million by the year 2022. Nigerians reportedly spend about N730 billion on sports betting annually[ii]. These bets are placed on sports...
Franchising first appeared mainstream in Nigeria in 1951 when the Nigerian Bottling Company acquired the right to sell Coca Cola products and leverage the brand’s strength to monopolise the beverage market. The Nigerian Franchising sector is considered to be in...
